CASSANDRA WEBB

Anchor / Reporter  

View My Talent Tape

Email Me        Print Resume


Summary

Specialties: Digital Photography, Social Media, Adobe Creative Suite, Public Speaking, Copy Editing

Experience

Digital Video Consultant (Contract)  at IJR - Independent Journal Review
October 2017  -  December 2017 (3 months)
6-week consulting contract helping identify and teach best practices in digital video for IJR and its sister site, Dearly Defined IJR/Dearly overall digital strategy, including team organizational structure, audience development/ engagement and production workflow

Deputy Editor at IJR (The Independent Journal)
October 2016  -  October 2017 (1 year 1 month)
Co-manage Culture & Family Lifestyle team of 10 writers
Close collaboration with writers, helped shape their work, angles
Assist with story assignments, production schedules and story ideas
Pitched and assigned content with superior understanding of viral potential
Arrange celebrity interviews Sincere understanding of target audience
Responsible for scheduling and posting to social media pages for all verticals
Tracked metrics on all published content
Comprehensive understanding of major social media platforms
Understand others’ perspectives in order to present information objectively and fairly

Notable accomplishments: Co-anchored IJR's first ever Facebook Live programming - Inauguration Day coverage
Pitched Top Story of the Week: 'Wheel of Fortune' Guest Started Behaving Oddly with Strange Letter Choices - Then Pat Figured Out Why Story received 5.3 million views and over 131,000 shares on Facebook"
Pitched "Celebs Who Declined Trump Inauguration Invite Might Be Wishing They Hadn't After Checking the Charts"
Story received 2 million views and over 60,000 shares on Facebook
Article of the Week Winner July 5-July 12 2017

Social Media Content Specialist at $99 Social
May 2016  -  October 2016 (6 months)
Achieve superior customer engagement and intimacy, website traffic
Attract and interact with targeted virtual communities and networks users
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Search for relevant, engaging content for small business accounts
Write short, creative intros
Prepare posts for publishing on Facebook, Twitter, Google+, LinkedIn and more
Build business brand on social media, engage audience

News Anchor/Producer
WRBL-TV
September 2015  -  May 2016 (9 months)
Newsoom leader
Solid news judgment
Compelling and accurate writer
Multitask and manage time in order to put together an exciting and informative newscast
Work in a fast-paced and deadline driven environment
Strong leadership skills
Excellent communication skills
Execute news strategies and goals in daily newscasts
Flexibility and on-the-spot problems solving abilities
Anchor and produce daily 5 p.m. First Edition broadcast
Emcee, Chattahoochee Valley Book Festival
Featured Speaker, Exchange Club of Phenix City
Guest appearance, Kissin 99.3 Morning Show with Bear O'Brian
Co-Host, 2016 Junior League of Columbus Spring Follies
Guest reader, Read Across America at Loyd Elementary

Digital Journalist (One-man-band Reporter)
WRBL June 2015  -  September 2015 (4 months)
First to uncover LaFayette shooter John Houser's Phenix City police record - tweet of report featured on BuzzFeed 
Top-notch writing and reporting skills
Experience building a beat and developing topical expertise   
Impeccable journalistic ethics
Hands-on audio editing abilities
Impeccable research and reporting skills
Journalistic agility, ability to shift comfortably between writing radio scripts, online news articles, explainers, short and longer pieces
Experience building audience connections using social media 
Experience mining social media platforms for story ideas, angles, and sources
Willingness to try new storytelling methods, and adapt to changing platforms and audience needs   

Freelance Weekend Anchor 
KTXS
News June 2014  -  July 2014 (2 months)
Newsroom leader
Appear and deliver news on weekend, evening broadcasts.
Responsible for posting stories to all social media platforms, as well as KTXS website.
Able to lead news team in the event of breaking news.
Engage in crosstalk with meteorologist and sports anchor.
Able to handle unscripted, breaking news.
Comfortable with ad lib, going off script.

Interim Morning Anchor
KTXS News
January 2014  -  May 2014 (5 months)
Newsroom leader
Appear and deliver news on daily hour-and-a-half morning broadcast.
Facilitate guest spots for AM broadcasts.
Engage in crosstalk/adlib with anchor and meteorologist.
Engage in live reports with reporters and/or meteorologist. Able to handle unscripted, breaking news.
Utilize social media to gather story ideas and engage viewers on a daily basis.

News Reporter
KTXS
News August 2012  -  January 2014 (1 year 6 months)
Recipient of 2013-2014 Texas Associated Press Broadcasters award
Collect and analyze information about newsworthy events to write news stories for broadcast and web.
Receive assignment or evaluate news leads and news tips to develop story idea.
Gather and verify factual information regarding story through interview, observation, and research.
Organize material, determine slant or emphasis, and write story according to prescribed editorial style and format standards.
Monitor police and fire department radio communications to obtain story leads.
Edit videos for broadcast.
Give live reports from site of event or mobile broadcast unit.
Ability to work in a fast-paced environment and meet deadlines
Utilize social media to gather story ideas and engage viewers on a daily basis.

Digital/Social Media Marketing Specialist
August 2011  -  April 2012 (9 months)
Managed all 19th FSS social media platforms
Updated media on a daily basis to include accurate event information, answer customer inquiries/complaints and represent the 19th FSS in a professional manner Developed ongoing web-based contests that built interest in morale, welfare and recreation events
Edited bi-monthly magazine
Worked closely with graphic designer to update website
Conducted oral presentations to both on and off-base customers
Wrote weekly and monthly articles and assisted with editing of all outgoing media
Assisted in organization and implementation of base-wide events
Developed and updated database for business contacts and email blasts
Designed marketing decks, flyers and other print materials using Adobe CS5 software and InDesign Photographed base events and special projects

Professional Photographer
2007  -  2012 (6 years)
Owner and operator of small photography business
Specialize in family and children portraiture
Utilize advanced editing and video software

Special Events Photographer
February 2011  -  July 2011 (6 months)
Attended social events and took candid/posed shots of various attendees
Edited and submitted photos via Flickr to editor and layout designer
Boosted attendance at Sync-sponsored events
Increased newspaper readership and website traffic

Communications Specialist
Heifer International
April 2010  -  August 2010 (5 months)
Wrote all communication for interim CEO including, but not limited to, speeches, all donor correspondence, presentations and internal communication within the organization
Lead proactive, innovative and measurable digital communications strategies that promote organization to key stakeholders
Develop promotional materials such as visual presentations, brochure, reports, etc.
Write, edit, and fact-check presentations, press releases, speeches, briefing memos, fact sheets, and other materials.
Track and report on key metrics across social channels and use findings to maximize growth opportunities.

Contributing Writer
Arkansas Democrat-Gazette
2007  -  2008 (2 years)
Served as a freelance, contributing writer to the promotional Three Rivers edition of the Arkansas DemocratGazette

Journalism Graduate Assistant
University of Arkansas at Little Rock
2007  -  2008 (2 years)
Assisted journalism professor with major research project concerning education and new media technologies
Edited and wrote portions of the final product that was submitted to various scholastic journals for publication

Teacher
Cabot Public Schools
2005  -  2008 (4 years)
Taught 10th grade English, 2nd grade

Photo Editor Assistant, News/Feature Writer
Angelo State University
2000  -  2004 (5 years)
Photographed campus events
Edited photos, wrote captions
Wrote news and feature articles

Stringer/General Assignment News Writer
San Angelo Standard-Times
2002  -  2003 (2 years)
Pitched compelling story ideas
Wrote news, feature articles
Assisted copy editors with layout and design of newspaper

Education

University Arkansas at Little Rock
M.A., Journalism,
2007 - 2008 
Activities and Societies:
Graduate Assistant to Dr. Bruce Plopper, Professor of Journalism

Angelo State University
B.A., Journalism,
2000 - 2004
Activities and Societies:
Sigma Phi Lambda, Who's Who Among American College Students, ASU Ram Page, ASU Ram Radio, Baptist Student Ministry, Chi Alpha


Currently seeking broadcast media opportunities in the Sacramento, CA area




CASSANDRA WEBB

 Sacramento, CA

cassandrawebb82@yahoo.com
501.605.7026


 

copyright TALENTapes, Inc 2011